Here is a guest post from +Mike Pedersen.

I’m amazed at the
hundreds of dental websites I have looked at that are difficult to navigate,
make me work to take action, and are basically wasting air space on the
Internet.

If you have a website
already, I want you to really take a look at it EVERY page, and ask yourself
this question. “What’s the goal of this page, and am I making it easy for
visitors to take action?”

When you take this
approach to your dental website, you’ll have an awakening. You’ll soon realize
there is a ton of room for improvement, which is a good thing, as it means with
some changes you’ll get more responses.

What Is Your Main Goal?

If you’re like the
dental clients I work with, you want your phone ringing. If so, does your website
make it easy for a visitor to contact your office?

You may think it is, but
I’ll bet you it’s not. You see… most of the dental sites I review do not have
a prominent phone number. And worse off, many pages don’t have it at all. This
makes your dental site a complete waste.

With any marketing, you
are paying to get more patients, and that is the same goal of your dental
website.

The Second Goal Is…

When someone is looking
for a dentist, they want to know how to contact you (phone number), and where
are you located (address and map).

With that in mind, you
MUST have a map on your dental website. There’s no negotiating on this one. If
you don’t make it easy for visitor to see where you’re located, you’re dead in
the water. Toast!

I would say of the
dental websites I review, 80% of them do not have a map.

If you don’t, I want you
to contact your webmaster right now and get a map put on your homepage ASAP!
Don’t put this off. Get it up there and you’ll see a boost in the number of
phone calls you get.

So, if and when you
decide to update/redesign your dental website, don’t go for pretty, go for
functional. Make it easy for people to call you and find out where you’re
located. Do this and your practice will prosper.

I hope this article has
opened your eyes to what your website could accomplish.

Author Resource:

+Mike Pedersen
is an Internet Marketing Strategy Consultant for dentists. His firm will also redesign your dental
website if you are looking for that.